Good Guys Wear Hoodies

Here's the text from an ad for hoodies made by Howies, a Welsh clothing company (font and bold as printed):

If we're going to ban items of clothing, shouldn't we start with the business suit?

While we don't condone shoplifting, terrorising old ladies or generally making other people's lives a misery, the tabloids seem to be picking on the wrong people. Casual research suggests serious fraud, insider trading or acts of corporate man-slaughter are unlikely to be carried out by people wearing hooded sweatshirts. Photographs of senior executives of British manufacturers of land mines, anti-personnel grenades and cluster bombs have shown no evidence of hoodie-wearers. Businessmen offering large amounts of cash in return for peerages, and the politicians who accept the cash, tend towards less casual items of clothing. When the decision was made to invade Iraq, no-one wore a hoodie. And the men who think Guantanamo Bay is still a good idea do not wear hoods themselves, though they have been known to offer them to guests. Sure, there's the odd villain who wants to conceal his face. But there's bigger villains around who have no such shame.

Jon Matthews

I love that they are making an argument against the opposite style of clothing they are selling. I love that it is so focused on one particular item of clothing. I also love that they use specific, tangible references to get their point across. Why is that effective? I originally read this little blurb in a magazine over a month ago; I have not forgotten it since.